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Our Story

Dentistry Designed Around You.

We built FORME to practice dentistry the way we always believed it should be: unhurried, personal, and designed entirely around the patient in front of us.

Who We Are

We Practice Dentistry Differently.

FORME Dental was founded by Dr. Henry Fung and Dr. Tony Voong on a straightforward idea: what if going to the dentist actually felt good? Not just fine. Not just tolerable. Actually good.

We see fewer patients by design. Every appointment is unhurried. You see the same doctor every time. Your questions get answered, your goals get remembered, and your care is never rushed to fit a production schedule.

The space at 575 Madison Avenue was built to reflect that intention. Calm, considered, nothing like a traditional dental office, because we believe the environment you receive care in is part of the care itself.

FORME at a Glance

  • Boutique concierge practiceIntentionally small. Deeply personal.
  • 575 Madison Avenue, Suite 1503Midtown Manhattan, New York, NY 10022
  • In-network with major PPO plansAetna, Cigna, Delta Dental, Guardian, MetLife, UnitedHealthcare
  • Cosmetic & restorative dentistryVeneers, Invisalign, whitening, implants, and more
  • Botox & dermal fillersTherapeutic and cosmetic, provided by your dentist
  • Accepting new patientsBook online in minutes

What Makes Us Different

  • You see the same doctor every timeDr. Fung or Dr. Voong personally handles your care from start to finish. No associates, no handoffs.
  • Appointments run on timeWe don't overbook. Your appointment is yours. You'll never wait because someone else ran long.
  • No surprises, everEvery treatment plan is explained in plain language with costs outlined before anything is scheduled.
  • Two doctors, one shared standardDr. Fung and Dr. Voong consult on complex cases together. Two perspectives, one consistent philosophy.
  • A space designed for comfort575 Madison Avenue was designed with the patient experience in mind. Calm, modern, intentional.

Why Choose FORME

Your Time, Your Doctor, Your Plan.

Most dental practices are built around volume. The model works, but patients usually feel it. The wait, the handoffs, the sense that the clock is running on someone else's schedule.

We limit our daily appointments deliberately. Not because we can't see more people, but because seeing fewer means we can give each person the kind of attention that actually changes how they feel about dental care.

There are no surprises here. Every treatment plan is explained in plain language with costs outlined before anything is scheduled. You decide what happens and when. We're not in the business of pushing procedures.

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What Sets Us Apart

Two Doctors Who Actually Know You.

Direct access. When something comes up between visits, whether a question, a concern, or something that feels off, you reach your doctor directly. Not a front desk, not a portal. Us.

An eye for detail. Dr. Voong brings a background in design and architecture to every case. Dr. Fung brings precision and a conservative touch. Together they look at every case, from a routine cleaning to a full smile redesign, with genuine attention to how the result looks, feels, and holds up over time.

We recommend what you actually need. We don't push cosmetic work on patients who haven't asked for it. We don't pad treatment plans. Our goal is your long-term dental health, and we'd rather you come back every six months than overtreat you once.

Our Philosophy

  • Dentistry as a design processEvery case is approached with the same care and intention as a design project.
  • Less is moreWe preserve as much natural tooth structure as possible. The best dentistry is the least dentistry necessary.
  • Transparency firstCosts, timelines, and options are always discussed openly before any treatment begins.
  • Continuity of careKnowing your history, preferences, and goals means better care from your very first visit.

The Doctors

Two Doctors. One Standard of Care.

They trained together at NYU. They built FORME together. And they share a belief that patients deserve more time, more honesty, and more care than the standard dental visit provides.

Dr. Henry Fung
Dr. Henry Fung General & Cosmetic Dentist Read full bio →
Dr. Tony Voong
Dr. Tony Voong General & Cosmetic Dentist Read full bio →